The MMSA Promotions Committee
For Exact Meeting Times, Days and Location, Please Contact the Merced Chamber Office at 209.384.7092
Committee Chair: Manuel Alvarado
Promotion means selling a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing the district’s unique characteristics to shoppers, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area. Effective promotional activities are paramount to changing the image of the commercial district from negative to positive. A positive image rebuilds the confidence and interest of consumers and potential investors. An effective commercial district promotional strategy contains three components: image promotion, retail promotion, and special events.
- Image promotion markets the downtown as a unified and vital business district.
- Retail promotion markets the quality and range of goods and services downtown provides.
- Special events and festivals are an excellent way to highlight the community’s unique heritage, character and local talent. The ultimate goal is to acquaint people with the downtown environment.
Promotional events help the Main Street program attract a variety of customers to downtown. Identifying Main Street’s primary consumers is an important part of developing a realistic marketing strategy. Events can be designed to attract specific market segments and make the best use of Main Street’s time and resources.